TAB-LIGHT AND MENU BAR

EXCLUSIVE OUT-OF-HOME MARKETING

EFFICIENT
SUPPORTS BRANDING AND DIRECT RESPONSE INITIATIVES
COMPLIMENTS INTEGRATED CAMPAIGNS
FULLY TARGETED
VIRAL ELEMENT
UNLIMITED IMPRESSIONS WORLD WIDE

GLOBAL OUT-OF-HOME ALTERNATIVE MARKETING PLATFORMS

Tab-Light is a versatile OOH marketing platform that’s equally as compelling and effective for both “branding” and “direct response” campaigns.
Face-to-Face Interactive Impact: Both units offer outstanding visibility and quality impressions through intimate hand-to-eye contact with both the illuminated guest check presenter and Menu Bar.
Target your audience geographically, demographically, and psychographically by implementing your units in targeted restaurants, nightclubs, and bars utilizing our custom created “Lifestyle Channels.”
Viral Marketing Vehicles: Patrons tell others by the “illuminated" [your brand] presenter/menu bar they saw at a particular location.
Tab-light’s innovative units combined with your creative solution present a highly competitive advertising medium.
Delivers messages in an uncluttered, visually stimulating environment—no other messages exist at the out-of-home.

GLOBAL OUT-OF-HOME ALTERNATIVE MARKETING PLATFORM

Captive Audience

Unlike radio, TV, print, or the internet, the customer cannot “click away,” “change the channel,” or “flip past” your message--alluring illumination of both platforms provides extra impact.

TSV: “Time Spent Viewing”

Significantly longer then most forms of advertising, especially as compared to print, outdoor, or on-line.
- First, the consumer is stationary, not “flipping through,” walking by, or driving past your brand or message.
- Second, the duration and number of contacts with your branded Tab-Light is related to “Transaction Time.” That is the experience of receiving your presenter, paying your bill, waiter returning for payment, and typically returning to leave change or await patron’s signature.
- Menu Bar for example remains on the table for the length of the visit.
- Third, the unique products create a table reaction where patrons “pass around” and “handle” the platforms.
Tab-Light and Menu Bar are ideal for introducing new products and services.
Build rapid consumer top-of-mind awareness.
Stimulate sales near point-of-purchase locations.
Compelling platform to include in any seamlessly integrated marketing platform.

TAB-LIGHT: MEDIA PLANNING GUIDE

Maximum Efficiency: Our OOH alternative marketing platforms, when compared to the quality and cost of every other media and marketing vehicle, clearly offers the client an extremely “efficient buy.”

Cume: Tab-Light and Menu Bars’ estimated viewing population is only capped by the number units purchased and distributed globally. Our OOH alternative marketing platforms and associated tab-light lifestyle advertising network offers the reach and frequency required to achieve true market saturation.

Frequency:

The total number of units in circulation;
The total number of patrons per venue;
The average party size;
ATOT: Average Turn Over Time
Repeat Customers: The number of times an individual frequents a participating venue during the life of the initiative.

BASIS FOR CALCULATIONS

Tab-Light is committed to our OOHMarketing Platform and the longevity of its success. Therefore, indices and means of recording our Daily Effective Circulation (DEC) are already underway.
Tab-Lights Estimated Daily Effective Circulation: is based on 12 hours of operation. The average venue is open from lunch through dinner or happy hour through “early morning.” However, Tab-light uses a more conservative number--10 hours of operation.