For the first five years of Giulianti's media and marketing career, he enjoyed on-air success as a highly rated radio personality in Florida and New York. Giulianti's radio career evolved quickly. While maintaining his on-air show, Giulianti "doubled" as a Promotions Director receiving favorable news coverage for successfully producing concerts with major label artists and ensuring that a portion of the proceeds always benefited a notable charity. Station management sang their own praises as he had an uncanny ability to conjure up original ideas on the fly, and pack in listeners spanning the market at a run of the mill bar, a lousy location, late on a Tuesday night, and most importantly, the business owner made money and the listeners had a blast!

Giulianti realized that as an Account Executive he could seek out businesses in need, identify their challenges, own the outcome-that is, he desired the responsibility of developing, executing, and managing an entire program... Over time, Giulianti, half-jokingly, formulated what he refers to as the "Asset Allocation Model of Marketing..." "It's my experience that business owners know far more about their retirement plan or investment strategy and the financial vehicles available to achieve such goals than they do about those marketing vehicles directly related to seeing their own business grow...Everyone seems to understand the power of diversifying 'assets' in your financial portfolio to reduce risk, increase rate of return, and achieve a desired goal...Likewise, marketing campaigns must draw off the strengths of all available platforms that can be seamlessly integrated into a cohesive initiative that will 'direct the flow of traffic' in the way the program has intended and in a way that satisfies our single marketing objective."

Soon Giulianti was asked to tackle the MTV Promotions Coordinator position for "MTV's Spring Break Live from Lake Havasu," he jumped on the three month long exhilarating and educating experience. Now armed with radio, TV, event-marketing, and a promotionally-driven mind, the last true stop arrived...

In the mid-90's as the internet was percolating and the "Network Internet Advertising Model" swelled, friends of Giulianti's recruited him to open up the Los Angeles branch of their NYC based MusicVision--the first On-line Music Advertising Network to hit the web. MusicVision sold over 1 billion internet ad impressions per month, had over 300 music destinations separated by "Lifestyle Channels," and most notably, they managed and monetized major label acts on-line destinations...Their star clientele included Nsync, Matchbox 20, Outkast, Iron Maiden, Aerosmith, Mariah Carey, 311, LL Cool J, just to name a few...Giulianti created successful integrated marketing campaigns for clients that included Universal Pictures, Fox Broadcasting and Fox Interactive, New Line Cinema, and Lucky Brand.

We sold on and off line sponsorships to major brands, studios, record labels, and their respective agencies. Giulianti continues to seek out "untapped," cutting edge advertising and promotional platforms…When approached by the inventor of Tab-Light, Giulianti stated; " I felt inspired again..."

Giulianti visionary experience in the advertising/branding field makes him a true talent in utlizing Tab Light's illuminated billboard as the future largest marketing strategy for both large companies and chain restaurants.